Two Patterns Of Customer Loyalty And Brand Performance Marketing Essay

Two Patterns Of Customer Loyalty And Brand Performance Marketing Essay Abstract This essay would discuss the two patterns of customer loyalty and brand performance. There are Double Jeopardy (DJ) and Duplication of purchase law (DoPL). In DJ, it will be discussed about loyalty and penetration which also connected with market share and purchase frequency. The graphs are given to show the differences in measuring DJ in loyalty and penetration by looking at the market share and purchase frequency of big brands and small brands. On the other hand, in DoPL, it will be discussed about how brand compete each other by sharing their customers. The graph is given to show how big brands share their customers to small brands, vice versa. Furthermore, there is deviation of Double Jeopardy in brand growth where niche markets are applied by big companies. Therefore, marketers should not expect an attitudinal loyalty of buyers in their brand. Necessarily, they should expect buyers to purchase from other competing brands. Other is deviation of purchase law which called partition . In which, there are segmentation made by brands to fulfill customers needs. The reason is for the marketers to design the market structure to compete wider to other brands without specifically compete only with brands in the same line of brand size. Introduction of Double Jeopardy (DJ) and duplication of purchase law (DoPL) In general, as mentioned by McDowell and Dick (2005, p. 1), Double Jeopardy effect is where brands earning small market shares attract fewer customers but also experience less customer loyalty than more popular brands. From this definition, we can say that leading brand have a good chance in the market because they have high purchase frequency rate as well as a large number of buyers. It means that big brand will have low loyal rate compared to small brand due to rare of heavy buyers in the market. However, light buyers are the highest or majority proportion of market that buy leading brands product and it could be linked to heavy-half principle. Therefore, small brands suffer in two ways that low number of consumers and low purchase frequency rate. Another pattern is the duplication of purchase law (DoPL) where it is about brands who share their customers to other brands. It is supported by Lomax, Hammond, East Clamente (1996, p. 4) that buyers behaviour of purchase is random. It m eans there are many brands in buyers purchase frequency with the same line of category for a period of time. Furthermore, the law is big brand share more customers to bigger brands and share less customer to smaller brands. Nevertheless, there is deviation for duplication of purchase law that refers to partitioning which the law is contrast to DoPL. Double Jeopardy (DJ) Loyalty and Penetration Before many potential managers are growing in the world, there are only few brands in the market. It means loyalty towards a brand is high compared to nowadays. Currently, people are sharing their loyalty to another brand although there are some brands that having high loyalty from heavy buyers. Brand Loyalty is generally entails a strong commitment to a particular brand on the part of the consumer (Bandyopadhyay, Gupta Dube 2005, p.415).It means how consumers are loyal with a brand in the market. Penetration is proportion of users in the time period (Wright 2002, p.313). Another author said that penetration is the percentage of available shoppers who purchase your brand at least once in a given period of observation (Habel Rungie 2005, p.1). It means as managers, they could know how many buyers buy their products for a period of time. There are two categories of buyers in the market, such as light buyers and heavy buyers, that will be stipulated the sales of products. Therefore it comes out a heavy-half principle says that 50% of sales for a brands come from 20% of heavy buyers and another 50% of sales come from 80% of light users. By using this principle, brand managers would know which type of buyers that has a high influence for their majority sales of their brand. Therefore, brand growth would have got to do with the increasing in penetration and sales rather than the increasing in the consumers loyalty. Table III(1 and 2) shows the database of an instant coffee in USA that is could be linked with the double jeopardy theory in this case. It means the table also prove that small brand suffer in two ways as in few people who bought the products and small purchase frequency. As we can look at the table, we could see Brim as a small brand has low market share, consumers and purchase frequency rate compare to Maxwell House and it is below than average. From this table, it is shown that the average purchase frequency is 9.5 and although Maxwell House as the biggest brand in the market, their purchase frequency rate is only 3.6. this means that the average purchaser of the leading brand purchases other brands almost twice as often as they purchase the leading brand itself during the year (Wright, Sharp Sharp 1998, p. 468). However, if we compare Maxim brand as the smallest brand and compare with High Point as the one of leading brand based on purchase frequency, High Point has smaller purc hase frequency rate compare to Maxim. It means although Maxim is a small brand in the market but the purchase frequency of sole buyers is higher than average and some leading brands. By looking at the table, there is no 100 percent loyal of consumer towards any brand and over a year the highest loyalty rate is 20% for a leading brand. Leading brand has high sole buyers because of the attractiveness of the brand compared to small brand. Wright, Sharp Sharp (1998, p. 470) said in their journal that sole buyers are also relatively light buyers. It means the double jeopardy pattern occur in terms of the type of buyers- heavy buyer and light buyer. In this case, big brands will have more light buyers because loyalty is not as important as penetration for them. However, for small brands, most of their buyers are heavy buyers due to low market share (example is Brim and Maxim brands). According to table III (3), there are high correlation among market share, loyalty and penetration. This table is showing the difference changes for penetration and loyalty toward change in market share. By comparing penetration and loyalty, the changes in penetration with market share is higher than the changes in loyalty with market share. It means penetration could give an influence for market share of a brand rather than loyalty. In the other hands, when we look at the correlation of change in penetration with change in share for all type of brands, there is a small difference between them, where for high-share brands are 0.87, for mid-share brands are 0.80 and for low-share brands are 0.87.Nevertheless, when we look at the correlation of changes in loyalty with changes in share for all type of brands, there is a large gap or difference from high-share brands to low-share brands. The last but not least the correlation between changes in penetration and change in loyalty is 0.44 m eans penetration is higher than loyalty that could impact to the brand growth. In conclusion, penetration is more important than loyalty due to the low of heavy buyers in the market. Most of buyers are light buyers that could grow a brand become big that could be seen from the table. According to Baldinger , Blair Echambadi (2002, p. 14), they said that for managers who wish to grow market share over time, the first imperative is to increase penetration, regardless of whether the brand is big or small, but an almost equal imperative is to build customer loyalty. Duplication of Purchase Law (DoPL) brand performance By looking at the definition of purchase law above, it can be seen that brands would always compete each other through sharing their customers. This is happened because there are very rare of 100% loyal customers for a brand which is fall into the category of heavy buyers, whereas customers who are always switching brands in the same category would fall into the category of light buyer. It means, there are many brands lists in their mind in the same category which will make them switch brands more often and it is called repertoire market (Dawes 2008, p. 203). Generally, marketers are believed that most of the customers mind set would be influenced by the marketing strategy like advertising, price and loyalty program. Supported by Hoeffler Keller (2003 cited In McDowell and Dick, 2005) A motivator for brand purchase is brand awareness, saliency in their marketing and advertising. Therefore, most of the marketers always try to advertise more, give promotion and discount and increase loyalty programs to gain loyal customers and to make them purchase the brand. However, as it is mentioned above that there are no solely loyal customers; in fact, brands in the same category gain their revenue from customers who are also purchase other brands. It means, marketers should not think about how to gain loyal customers, yet how to gain high salience to reinforce the brand in their mind. The reason for this is to decrease their expenses in their loyalty program as it is costly and the fact that there is very rare of attitudinal loyalty. For example, a brand who gives their customers points that can be accumulated to rewards is not going to take for a long period of time. The reason is that customers would only go for that brand because of the accumulated points and not because of the brand name and loyal behaviour. As it is suggested by Kivetz (2005 cited in Liu 2007, p. 21) that this type of program may elicit reactance from consumers and reduce their intrinsic motivation to engage in the original purchase activities. To gain high salience in customers point of view, marketers should do more penetration to gain high market share and customers from other competitors. As supported by Sharp and Sharp (1977, p. 477) that penetration and market share is the main effect on duplication of purchase. According to table IV(1) duplication of purchase law can be seen where there is a declining number of brand size from right to left. In which, West End is leading this market with the highest brand duplication and penetration, whereas, Crown gain the least customer share because it is the smallest brand. Also, to prove the duplication of purchase, it can be seen that bigger brands share their customers more to the big brands and share less customers to small brand. Furthermore, penetration also takes place where big brand like West End acquire more customers and because of that, it can gain higher market share. Conversely, small brands would always gain lower than the big brands. As it is supported by Ehrenberg, Unclesan Goodhardt (2004, p.1310) that brands penetration is comparative with the level of switching. From the explanation and prove of the table of duplication of purchase law, it can be concluded that marketers should have to do more penetration rather than increase purchase frequency by loyalty program. As it is mentioned above that loyalty program is not really useful as it is costly that can only be applied in particular category and also not for a long period of time. Therefore, marketers should increase brand salience where customers would reinforce the brand and put it into the purchase set in mind. As the result of duplication of purchase law, brands are battling each other and share customers where bigger brands will gain high market share and small brands would have to struggle more in the market. Deviation of Double Jeopardy Double Jeopardy phenomenon is small brands suffer twice; fewer people support them, and those that do both like them less and are less loyal (McPhee 1963 cited Wright, Sharp A Sharp B 1998, p. 465). This theory is useful to differentiate the consumers preference between big and small brands. Nowadays, people are more believed towards big brands, which would give them good quality products that represent in the price. Although the price of big brands products may be more expensive than small brands products but they would not mind it as long as they satisfy with the brands (Baltas 1997 cited Gbadamosi 2009, p.1080). Actually, brands is growing because after consumers feel satisfy with the products, they will recommend all people that they know. It means the impact of word-of-mouth is huge for a successful brand. Word-of-mouth is getting opinion leaders to spread good words about the company in the marketplace-needs to be extended (Haywood 1989, p. 56). Most of people could not be loyal to a brand because of the spread of information, which are issued by people in the market, makes them to purchase the product (Procter Richards 2002, p.8). It means buyers have habitual behavior that makes them to share their loyalty to other competitors brands. The buyers who have that behavior could be said that they are a repertoire market. Repertoire market is these [market] have few solely loyal buyers as most buyers allocate their category requirements across several brands in a steady fashion (Sharp, Malcolm Goodhardt 2002). In fact, these buyers are light buyers that have high proportion in the market towards a brand. In reality, big brands could earn high profit because the strategy that they use based on the price or quality of the product and more light buyers purchase their products. However, most of small brands are using niche marketing strategy to compete with big brands. It is because the managers think that if they could satisfy the needs of niche market, their brand could grow up. Niche market is defined as a small market that is not served by competing products (Dalgic Leeuw 1994, p. 40). For example last time Body Shop is one of company who is a niche brand (Dowling Uncles 1997, p.8). To make it is clear, niche marketing strategy is the splitting of traditional markets into smaller segments and then devising separate marketing programs for each of these smaller segments, or niches (Parrish, Cassill Oxenham 2006, p.697). In the other hand, there are some big and successful brands in the market that are using niche marketing strategy to grow their brand. For example Fords Jaguar which creates a sport car for high class consumers that need good quality performance (Bandyopadhyay, Gupta Dube 2005, p.420). Although there are no 100% loyal consumers in the market (references) that only buy one brand for all of his or her products but there are some unique consumers that need a brand to satisfy their needs. Therefore, we cannot judge the brands based on the quantity of consumers who like the products but we could see that without large quantity of consumers, a brand could grow in the market. Deviation of Purchase Law Necessarily, partitioning should not be applied to prove duplication of purchase law. However, sometimes, because of the differences in customers needs and wants, there is deviation. This deviation of purchase law is namely as partitioning which occurred when several brands share customers to a greater or lesser extent than what would be expected given the market share of the brands (Dawes and Romaniuk 2005, p. 57). The reason that partition is formed is because of the major functional differences or similarities between brands (Sharp and Sharp 1997, p. 477). Therefore, as the empirical evidence states that this partition is actually could increase the knowledge and understanding over the market structure in customers point of view, especially in relation to price as an internal aspect which results to a higher expected duplication. It is undeniable that price is the most sensitive case for most of the customers behaviour in purchase situation. Therefore, there is segmentation for price based such as lifestyle, income and need based. This partition in brand competition is called neighborhood price effect which is stated in the empirical evidence by Sethuraman et al. (1999) that brands will compete with each other brands with a similar price set and not far distant in price (cited in Dawes and Romaniuk 2005, p. 58). As it is proved in the exampled by Romaniuk and Dawes (2005) that buyers would likely to purchase different bottle wines at the affordable range of price rather than choose the high level of price in a period of time. It can also be an evaluation of quality in which buyers would purchase outside the range of price due to different occasion. Other example also raised by Haley (1968, p. 31) that heavy coffee drinkers who drink at the chain store, would think that the taste for all coffee are basically t he same. Therefore, purchase a relatively inexpensive brand is their sensibility. On the other hand, heavy coffee drinkers who drink at the premium store would feel that adding for more bucks would satisfy their needs. Thus, it is apparent that price set is knowledge for the marketers to design market structure in partitioning where it is connected to their income, lifestyle and need based. Appendix Table III (1) USA instant coffee (one year) *Where b is the percentage of consumers and w is the purchase frequency rate. (Wright, Sharp Sharp 1998, p. 467) Table III (2) BRAND PENETRATION VS. PURCHASE FREQUENCY FOR COFFEE SALES (Baldinger , Blair Echambadi 2002, p. 10) Table III (3) (Baldinger, Blair Echambadi 2002, p. 11) Table IV (1) (Dawes 2008, p. 205)

Argument for Market Segmentation

Market segmentation is the process of dividing the market according to similarities that exist among the various subgroups within the market. The similarities may be common characteristics, or common needs and desires. (All Business – Directory Of Business Terms 2011) Market segmentation has become an important function in the banking industry because of the existence of intense competition, not only within the industry but also from the likes of finance and insurance companies. Banks deal with various types of customers e. g. , individuals, group of people, corporate entities, etc. ho all have their likes and dislikes. No bank can afford to assess the need of each and every individual customer separately. It is nearly impossible for banks to market all these categories of customers on a one-to-one basis, particularly if they simply rely on predictable socio-economic data like age and income as the base for dividing customers into segments. To overcome this problem, a bank must adopt a market segmentation strategy, which recognises the wisdom of specialising to suit the need of a segment of the market rather than trying to address the requirements of each and every customer separately. Spark Slide 43 highlights that ‘segmentation is needed because; you cannot be all things to all people’. Market segmentation enables more accurate and effective communication of benefits in relation to needs. Market segmentation would also help the bank or any organisation identify growth opportunities. ?Market of banking products can be segmented in a number of different ways. Market segmentation must have certain qualities that make it possible to specialise the marketing approaches. The segmentation must be measurable in terms of the criteria used for segmentation; accessible through the distribution system; and sizable in volume in order to generate the economy of operations. One of the rational ways of segmentation could be dividing the banking market into retail and wholesale market. With market segmentation a bank can gain a competitive edge by programming different marketing strategies for customers of different segments. It could be argued that a bank segments its market into more or less homogeneous groups, in terms of their needs and expectations from the banking industry. With out market segmentation, organisations do not fully understand their market, their competitors’ strategies, and their own customer and prospect base, meaning they are simply not equipped to compete effectively. Their attempts to attract customers will be fruitless, both because the propositions are not sufficiently targeted to be fully relevant to the majority of customers, but also because the communications and channel activities aimed at customer acquisition will lack focus and relevance.

How to Raise Leaders at Every Level to Achieve Extraordinary Results?

How to Raise Leaders at Every Level to Achieve Extraordinary Results? Alaa Ahmed MBA Candidate Introduction Leadership is an important concept in every sector, in family, school, organization, company, and in every community. The secret behind the success of any organization is its leadership. Academic analysis has given us more than 850 definitions of leadership (bennis, 1997). All of them have the same factors but in different formulations. After I read many of these definitions, I saw leadership as guiding a group of people toward achieving a specific goal.Scholars researched and studied leadership styles, and leadership patterns, whereas Jim Kouzes and Barry Posner studied leadership from a different perspective. They dealt with leadership as a challenge and the leader who succeeds in facing the challenge and gets extraordinary result is considered exemplary. As a result, Kouzes and Posner started their journey since 1983 looking for how the leader becomes exemplary and achieves extraordinary results. Their study covered leadership in all sectors and on all the continents of the world. They collected data from different people and mangers during 25 years and analyzed them.They found that in order for a leader to be exemplary and able to get extraordinary results, he/she has to be able to transform values into actions, visions into realities, obstacles into innovations, separateness into solidarity, and risks into rewards (Kouzes & Posner, 2002). To get all this done, they outlined a mechanism that they called â€Å"The Five Practices of Exemplary Leadershipâ€Å" ; there are two commitments that go along with each practice which are the subject of our research. Model the way Model the way is aligned with two commitments .The first one is find your voice by clarifying your values. A leader must clarify the values that he believes in, look for the common values, and have the ability to transfer these values into actions. A clear guiding principle is necessa ry to follow and to gain the consensus about these principles from to be easily applied. These values must be reflected in the leader’s behavior to emphasize credibility which as Kouzes and Posner said is the foundation of leadership. Leaders’ clear values help them to practice the second commitment which is â€Å"set the example by aligning actions with shared values†.Telling stories helps others think about how to bring values alive. Giving rousing speeches is not enough; a leader has to go first and participate by doing what he asks others to do. Also a leader has to be (dwysywd) which is the acronym of (do what you say you will do). Followers will believe not what they hear from the leader but what they see the leader consistently do. For example, the director general of the company that I work for issued a decision that all employees must wear their ID on their chests as long as they were inside the company during the formal working time.The next day, we sa w him standing at the entrance wearing his ID as an example or a model for us. Undoubtedly, model the way is not enough to complete the picture of the exemplary leadership, consequently; leaders need to follow another practice in order to share the vision. Inspire a shared vision Leaders to inspire a shared vision with their employees, have to practice two commitments. The first one is to envision the future by imagining exciting and ennobling possibilities. Think for yourself and imagine the future that you wish for your organization.Ask, listen, and adapt mentally and emotionally the employees’ vision, their future imagination, and what they aspire for the organization. The second commitment is to enlist others in a common vision by appealing to a shared aspiration. A leader needs to analyze and discuss both aspirations to create a common aspiration which contributes in strengthening the work relationship and enlisting others to work on achieving the common aspiration. Welc ome any opinion or thoughts and give attention because innovation is created in this way. Francisco Magalhaes gives us an example through a story of his experience.When he had just started his new job at a railway workshop, he thought about something related to his job and concluded that there was a way to reduce the cost by more than half. He told his colleagues about that, but he did not get their attention. His colleagues’ reaction did not stop him; he went to his leader and told him about his idea. The leader immediately began analyzing Francisco’s proposal, discussed it with him and found that what Francisco proposed was correct. This direct leader continued supporting Francisco in order to implement this thought on the ground and he told the director general about Francisco (Magalhes, n. . ). This leader shared Francisco’s thought and gave him more attention. Without his leadership Francisco’s original idea would have failed. Inspiring and supportin g the innovative ideas of employees is what leaders have to do if they want to be exemplary; however, this exemplarity will not be completed without challenging the process. Challenger the process There are two commitments that can be used as strategies by the leader to challenge the process (Kouzes & Posner, 2002). One of these commitments is searching out challenging opportunities to change, grow, innovate, and improve.Leaders, who stay leading in the same way for a long time, will lose their employees’ enthusiasm. The great leader has to look for and create new ways to challenge the routine and encourage the team toward achieving its goals. Chip Perry, a president and CEO of AutoTrader. com, says that one of his powerful leadership techniques is to tell their employees that one of their main responsibilities is to challenge the status quo and work constantly to improve anything that may be used to get the work done (Yaverbaum, 2004)The second commitment is experimenting, t aking risks, and learning from the accompanying mistakes.The employees like to work with a leader who ventures into unfamiliar and uncertain situations and transfers risks into rewards because the best solutions are often found in these cases. Likewise, wisdom is gained through pain and reflection (Bennis, 2003, p. 134). Andy Stanly highlighted that if leaders stop challenging the process, they cease to be leaders and they become managers (Andy, 2006). This pushes us to split between leader and manger by saying that the leader is someone who guides and the manger is someone who drives.Besides, Bennis observed that â€Å"the manager is a copy; the leader is an original, the manager administers, the leader innovates, and the manager relies on control; the leader inspires trust† (Bennis, 2003, p. 45). However; leaders who search out opportunities, step into the unknown, are willing to take risks, and are prepared to meet whatever challenges may face them, are not always consider ed exemplary. The leader needs to empower others and support them, too. Enable others to act For leaders to enable others to act,they need to start with fostering collaboration by promoting cooperative goals and building trust.Create spiritual cooperation between all the organization’s members by emphasizing that you trust them and believe that they can do the best. Donald Evans, Secretary of U. S. Department of Commerce says â€Å"Nothing is important to being and effective leader that having an unshakable trusting relationship with those whom you work with and those you lead† (Yaverbaum, 2004, p. 232). Great work does not occur without active involvement and support. Achieving the purpose of the organizations must be everyone’s responsibility, and good leaders promote teamwork rather than competition as the road to success.Competition, which is trying to beat others, is vastly different in purpose from collaboration which is trying to do well. The cooperative relationships between members are assets of the organization. Leaders must know how to nurture them. In building a strong team out of people with diverse and sometimes conflicting interests, leaders must develop cooperative goals, seek integrative solutions and build trusting relationships. There is a truth that you cannot do it alone. A leader will ever get anything extraordinary done without the talent and support of others.You need others and they need you. Then, the second commitment to fulfill this practice is to strengthen others by sharing power and discretion. When you intend to make a decision, ask employees about their ideas and listen. Involve them in the decision-making process. Zenger and Folkman mention that leaders can find best recourses by asking people in work about their ideas and seeking details. Fell others that you are concerned about their ideas and opinions (Zenger & folkman, 2007). Enable others to act is considered a major forward step to the five practice which is encouraging the heart.Encourage the heart Encouraging the heart is the fifth practice set by Kouzes and Posner. Leaders who want to get extraordinary results should recognize contributions by showing appreciation for individual excellence. Thank employees who did a great job, surprise them by giving moral and financial support. Let them feel that what they did is considered something magnificent in order to push them to give more, at the same time, to encourage others who do not have contributions to compete with employees who have contributions. Continue by elebrating the values and victories by creating a spirit of community. Celebrate team success and pride in the accomplishments. There is a strategy to be a good leader is to explore and expect leaders around you (Zenger & folkman, 2007). By looking for leaders around you and giving them the feeling that they might be future leaders; you encourage them to do better. Credibility is the foundation of leadership The five pr actices that we have reviewed paint a partial picture of leadership. These practices are like a body without soul, so there is no benefit from this body.They are like pillars built on the sands which quickly will fall down. According to research done by Kouzes and Posner for more than two decades, they were looking for what people admire in their leaders. Findings were that credibility is the characteristic that employees admire in their leaders, as the research showcase that the top four characteristics that employees look for in their leaders are; honesty, forward-looking, inspiring, and competent, consequently; these four characteristic are the core of the credibility. The research ranged across the world and years .It shows that honesty is the number one trait then forward looking, competent, and inspiring (Kouzes & Posner, 2002). Employees follow you as a leader when they believe and trust you. But without credibility which is the foundation of the leadership, there is an uphil l battle will face you because you will try to pull the employees to your site and as you are the only pulling, soon both sites are being weary and give up (Brown, 2011). Without credibility, you as a leader will fail to transfer your values into actions then you will lose your employees’ trust.Table 1 Characteristics of admired leaders Percentage of Respondents selecting that characteristic Characteristic| 2002 edition | 1995 edition | 1987 edition | Honest | 88| 88| 83| Forward looking | 71| 75| 62| Competent| 66| 63| 67| Inspiring | 65| 68| 58| Intelligent | 47| 40| 43| Fair-minded | 42| 49| 40| Broad-minded | 40| 40| 37| Supportive | 35| 41| 32| Straightforward | 34| 33| 34| Dependable | 33| 32| 33| Cooperative | 28| 28| 25| Determined | 24| 17| 17| Imaginative | 23| 28| 34| Ambitious | 21| 13| 21| Courageous | 20| 29| 27| Caring | 20| 23| 26|Mature | 17| 13| 23| Loyal | 14| 11| 11| Self-controlled | 8| 5| 13| Independent | 6| 5| 10| Source: The Leadership Challenge by Ji m M. Kouzes and Barry Z. Posner , 2002. The Five practices of exemplary leadership are distinctive When we review all studies and research about leadership, we will find that Kouzes and Posner studies and findings are different. What distinguish their findings are the followings: 1- The length of the study period which more than two decades. 2- Collecting data from different people (employees, managers, CEO’s, leaders). – They made their research more than one time in different periods in order to determine the constants. 4- Their surveys covered the world. (Africa, North America, South America, Asia, Europe, and Australia ) 5- They transferred their findings into clear concepts. The five practices of exemplary leadership Exemplary Leadership Encourage the Heart Enable Others to Act Challenger the Process Inspire a Shared Vision Model the Way Credibility Conclusion: The Five Practices of Exemplary Leadership Make Extraordinary ResultsTwo recent research reports confirm the importance of the five practices of exemplary leadership (Kouzes & Posner, 2002). One of those reach was done by Richard Roi (2006). He asked the executives of 94 companies to rate their company’s senior leaders on the five practices of exemplary leadership. He analyzed those leaders with strong consistent application of the five practices; their companies had significant growth in net income and stock price by comparison with companies that has leaders with weak implementation for the five practices.There is a direct proportion between the five practices and the financial performance for the company. The second research consisted over 66,000 survey responses completed over the past two years. The finding is that the organizations that their leaders engaged in the five practices of exemplary leadership have significantly high levels of important employee attitudes (International leadership associates , 2007). The evidence is clear that the main reason behind the success of any organization is the strength of its leadership.Also, the evidence is strong that what make the leadership strong are the five practices of exemplary leadership. By these practices, leaders get extraordinary results and make significant differences in performance of their organizations. References Andy, S. (2006). challenge the process. ministry today magazine . bennis, w. (1997). leaders. new york: harper Business. Bennis, W. (2003). On becoming a leader. Cambridge, MA: Perseus Pub. Brown, M. (2011, 9 23). Credibility: A Critical Foundation of Leadership. Retrieved 2 23, 2012, from http://www. brownassociates. com/Blog/about International leadership associates . (2007). The Five Practices of Exemplary Leadership. International leadership associates. Kouzes, J. M. , & Posner, B. Z. (2002). the leadership challenge. San Francisco: Jossey Bass. Magalhes, F. B. (n. d. ). Leaders and Followers. Emerging Leader . Yaverbaum, E. (2004). leadership secrets of the world's most successf ul CEOs. chicago: dearborn trade publishing a kaplan proffessional company . Zenger, j. , ; folkman, j. (2007). the handbook for leaders.

The Importance Of School Uniforms - 1014 Words

Student’ clothing generally does not disrupt education in schools and therefore should have the right to choose their outfits. Students use clothing as an outlet for self-expression and as part of their identity. Advocates for uniforms are convinced that uniforms are effective, however; forcing students to wear uniforms has a negative impact on academic achievement. School uniforms are not beneficial to student’ education in the public school. School uniforms withhold students the opportunity to have creativity and self-expression. Judy Park in her article Do School Uniforms Lead to Uniform Minds?: School Uniforms and Appearance Restrictions in Korean Middle Schools and High Schools remarks that school uniforms do not allow students to†¦show more content†¦By making young girls wear skirts, they must become aware of how they sit and move about. They must be conscious about sitting with their legs together to not expose any undergarments. In addition to paying attention to sitting, they must be aware of their movements. Bending over to pick something up could expose undergarments so they must think how they move for everyday activities. Requiring skirts as part of the uniform schools sends a negative message to young girls to be mindful of their bodies and make sure they do not distract men. There is an unclear division for girls between what is acceptable and what is not in public schools. On one hand, young women claim that schools are excessively harsh with their dress code policies. However, young women also disapprove of clothing that is revealing. Rebecca Raby in her article Tank Tops Are Ok but I Dont Want to See Her Thong Girls Engagements with Secondary School Dress Codes claims that dress codes are gendered often only applying to the young women in schools (Raby 2). Many schools implement uniforms to solve this problem with the dress code. By giving all young women in schools the same outfit they eliminate issues with deciding what is acceptable and what is not. When everyone dresses the same girls cannot be labeled based on what they are wearing. With any rules, there are issues of people not following them. In this instance, schools have problems with young women not following the dress code. ManyShow MoreRelatedThe Importance Of Uniforms In Schools932 Words   |  4 Pagestoday are adapting new uniform policies. Uniforms are essential to a successful school, they bring together different social classes , mitigate bullying, and also maintain a satisfactory reputation and professional look for the associated school. However many schools have not implemented gender neutral uniforms. Many teenagers attending school today have difficulty in expressing themselves due to the fact that the clothes that they desire to wear are unattainable due to school policy. Expressing onesRead MoreThe Importance Of School Uniforms955 Words   |  4 PagesFollowing a school dress code can cause an uncomfortable feeling , can be difficult for families and can decrease individual confidence. Would you like to wear a uniform that your school picke d out for you every day and never get to be yourself? Uniforms in education should not be required in the United States unless they want to wear them. Barbara Cruz it might be a solution to help reduce bullying in and out of school (18). Uniforms don’t help students perform better in the classroom, and theyRead MoreImportance Of School Uniforms798 Words   |  4 Pagesto school on time? One way to achieve that is by having schools require their students to wear uniforms during school time. People have formed different opinions regarding uniforms in school. Some support and others oppose them. However, it should go back to the students. Many students in public schools have never tried school uniforms. These students, which include the majority, would not know if it is beneficial to have uniforms or not. Personally, I have been to different types of schools, eachRead MoreThe Importance Of Uniforms In Schools1503 Words   |  7 Pagesâ€Å"More than 60% of schools in America have uniforms† (Dr. Laura Faulk). Although this statement is not true, more and more public schools in America are enforcing the use uniforms. Consequently, schools started requiring uniforms after former President Bill Clinton mentioned the topic in his 1996 State of the Union Speech (Wilde). This action caused an array of emotions because people do not want required clothes in their public schools. Some parents were for the push, however, other parents refusedRead MoreThe Importance Of School Uniforms990 Words   |  4 PagesI will prove that every school should have school uniforms.first off,school uniforms help improve focus.also,the grade point average of most students.lastly,helps stops bullying.Why my debate matters. School uniforms help improve focus.From an expert source â€Å"with no easy way to stand out among the crowd, students might find it worthwhile to do so the hard way by attention to their studies.†First off,without recognizing your friends it is easier to get to class on time and with all that time thinkRead MoreThe Importance Of Uniforms In Schools813 Words   |  4 PagesStudents from schools with a uniform policy say that uniforms have affected the way they feel about themselves in an unsatisfactory way. Uniforms are proven to slow down the transition into becoming an adult because students are not used to choosing their own clothing. Wearing a uniform opens an opportunity for students to judge each other’s bodies based on how they look and it creates room for drama and bullying. The uniforms can also obstruct a student from expressing themselves. Schools should notRead MoreThe Importance Of School Uniforms In Schools1693 Words   |  7 Pagesprivate and public sch ools around America have a uniform policy. The idea of bringing uniforms to schools is an issue that has been discussed and argued about for many years. There are very few students who believe that uniforms should be required, and other students just dislike the colors that come with them. Although uniforms have been known to make students look decent, there are many negative side effects that come with them. Some people think that a student wearing a uniform looks well and respectableRead MoreThe Importance Of School Uniforms1839 Words   |  8 Pagesviews on school uniforms. People feel as if they have to be on either side but are unsure why. One can agree it could be a positive thing or a negative thing or in between it depends on the parents and students. Uniforms are not for everyone but for some it’s perfect. Uniforms prevent inappropriate clothing, as far as unfitting logos or gang related colors or attire. Uniforms have been linked to better behavior in schools and i n the prevention of distractions in class. However, uniforms violate theRead MoreImportance Of School Uniforms Essay876 Words   |  4 Pagessomething to wear to school the next day? School uniforms are beneficial because first of all, with school uniforms students will fit in with their school and everyone. Second, school uniforms help schools recognize those who do and do not belong on campus. And third, they are cheaper than normal clothes. Some might think that they are boring, but the thing is that school have them in different colors which could make it fun for the students. The first reason why school uniforms are beneficial is becauseRead More The Importance of Uniforms in Public Schools Essay1197 Words   |  5 PagesThe Importance of Uniforms in Public Schools Abstract: For a while, dress codes have been implemented in private and parochial schools across the county. It wasnt until more recent that the issue was brought to discussion about a dress code in public schools. Uniforms serve a purpose to the schools that are adapting the change in attire. The uniform dress code has helped make private and parochial schools more prestigious for their organization and the results of it. Uniforms would be beneficial