The relationship between the Strategic Position and Strategic Choices Essay

The relationship between the Strategic Position and Strategic Choices of Marks & Spencer plc - Essay Example The company that is the subject of this research is Marks and Spencer Plc. (M&S), one of the foremost British transnational retailer. It was established in the year 1884. Over the years, it has operated its business in the global retail industry and provided a wide range of products and services to its customers such as clothing, food along with financial instrument among others. Marks and Spencer has franchises in several countries such as China, Indonesia and South Korea among others. In early 1990s, it had started to establish its brand image and subsequently emerged as a household name on the global market. However, the organization has lost its acclaim in the global platform to a certain extent during the last decade. Unfortunately, since last few years, Marks and Spencer has been losing its competitive power on the global retail industry. Competitors such as Arcadia Group Limited, Benetton Group, Oasis and The Gap and Burberry Group among others are eventually coming up with ex citing and innovative trends to attract the global customers. This factor has been resulting in a steep decline for Marks and Spencer. With the consideration of these facts, the study intends to define and comprehend the notions of strategic position and strategic choices and subsequently desires to integrate the notions with the presented scenarios in the case study related to the operations of Marks and Spencer.